Product Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–8 years
- Required Skills
- Data AnalysisSEOCRM
Requirements
- 4–8 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or Demand Generation.
- Mandatory experience working in a B2B SaaS company.
- Proven experience marketing SaaS products with measurable business outcomes.
- Experience managing product launches and GTM programs.
- Strong understanding of SaaS business models and subscription-based revenue.
- Experience with AI-driven marketing tools and workflows.
- Strong analytical and data interpretation skills.
- Excellent written, verbal, and presentation skills.
- Experience with marketing automation platforms and CRM systems.
Responsibilities
- Own the positioning, messaging, and value proposition of CSP Control Center.
- Lead GTM planning and execution for all new product launches, integrations, and features.
- Leverage AI tools for content creation, campaign optimization, SEO, and audience segmentation.
- Plan and execute demand generation campaigns across LinkedIn, Google Ads, and email marketing.
- Develop and execute content marketing strategies including blogs, whitepapers, and case studies.
- Own organic growth strategy, SEO, and AEO.
- Establish and manage marketing KPIs and reporting dashboards to report ROI to leadership.
- Act as the central marketing owner for all C3 initiatives and ensure cross-functional alignment.
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