Senior Product Marketing Manager
New
C
CisionB2B SaaS / Martech
Remote - Canada, 9am - 5pm local timeFull-TimeSenior
Salary84,000 - 100,000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Market Research
Requirements
- 5+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms
- Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging
- Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives
- Excellent writing and storytelling skills
- Ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement
- Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact
- Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus
Responsibilities
- Own messaging and positioning for key products across the Cision portfolio
- Lead go-to-market planning for launches, releases, and strategic initiatives
- Create compelling sales enablement materials including pitch decks and competitive battlecards
- Partner with Product Management to understand roadmap priorities and product differentiation
- Support analyst relations and strategic briefings with strong product narratives
- Use market and competitive insights to inform positioning, packaging, and commercial strategy
- Develop persona-led messaging for different industries and markets
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