Senior Product Marketing Manager
New
CanadaContractSenior
Salary100,000 - 130,000 CAD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Market ResearchSaaS
Requirements
- 6+ years of SaaS global product marketing experience.
- Experience with market research, positioning, and GTM strategy.
- Experience leveraging AI tools for marketing workflows.
- Proficiency with product usage analytics tools like Amplitude.
- Strong content development skills (ebooks, blogs, videos).
- Expertise in competitive analysis.
- Experience managing complex product releases.
- Strong cross-functional leadership and communication skills.
- Proven project management and prioritization skills.
Responsibilities
- Deliver differentiated messaging communicating the value of TrustArc capabilities.
- Translate technical concepts into solution-oriented narratives.
- Build and lead GTM and sales enablement tools.
- Lead end-to-end product launches across Product, Sales, and Success teams.
- Partner cross-functionally to streamline upgrade paths.
- Create content for demand generation and optimize via A/B testing.
- Develop demo videos and multimedia assets.
- Conduct market and competitive research for actionable insights.
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