Senior Product Marketing Manager
Listing locations: CanadaFull-TimeSenior
Salary100,000 - 130,000 CAD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementContent creationSaaS
Requirements
- 6+ years of proven success in SaaS global product marketing.
- Experience with market research, positioning, and go-to-market strategy.
- Experience leveraging AI tools and technologies to optimize product marketing workflows.
- Experience using product usage analytics tools (e.g., Amplitude).
- Strong track record of content development (ebooks, blogs, demo videos, emails, sales materials).
- Expertise in competitive analysis and intelligence platforms.
- Experience managing complex product releases across technical and non-technical audiences.
- Strong cross-functional leadership and communication skills.
- Effective project management, prioritization, and time management skills.
Responsibilities
- Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities.
- Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences.
- Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training.
- Lead end-to-end product launches, from strategy to execution, ensuring alignment across Product, Sales, Support, and Customer Success.
- Partner cross-functionally to identify potential release blockers, streamline upgrade paths, and communicate changes effectively to customers.
- Create content that fuels demand generation, including landing pages, email campaigns, blogs, and social media.
- Develop demo videos and multimedia assets, collaborating with internal and external partners.
- Conduct deep market and competitive research to deliver actionable insights.
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