Senior Product Marketing Manager, Competitive Intelligence
New
United StatesFull-TimeManager
Salary150,000 - 210,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Generative AI
Requirements
- 5+ years of experience in product marketing, competitive intelligence, or go-to-market strategy within a B2B software or technology environment.
- Strong background in enterprise data platforms, developer tools, AI infrastructure, or similar technical domains.
- Proven experience building and operationalizing competitive intelligence programs, including battlecards and win-loss frameworks.
- Ability to interpret technical documentation, architecture diagrams, benchmarks, and pricing models to form clear, defensible insights.
- Excellent analytical skills with the ability to separate signal from noise and structure insights into actionable recommendations.
- Strong storytelling, writing, and presentation abilities, with experience delivering both strategic documents and live enablement sessions.
- Demonstrated success working cross-functionally across Product, Sales, Sales Engineering, and Marketing teams.
- Familiarity with graph databases, knowledge graphs, vector databases, or GenAI and RAG architectures is a strong advantage.
- Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA is a plus.
Responsibilities
- Lead and scale the end-to-end competitive intelligence program, ensuring continuous tracking of competitor movements, validation of claims, and regular updates to field-ready materials.
- Develop and maintain high-impact battlecards, competitive sales plays, objection-handling guides, discovery frameworks, and enablement assets used by global sales teams.
- Design and execute structured win-loss analysis programs in partnership with Sales, Sales Engineering, and Revenue Operations to identify patterns and strategic insights.
- Translate competitive insights into actionable messaging and positioning recommendations in collaboration with Product Marketing peers.
- Deliver enablement programs including training sessions, talk tracks, demo guidance, and playbooks that improve competitive win rates.
- Partner with Analyst Relations and PR teams to align external narratives and support category positioning efforts.
- Serve as a cross-functional connector, ensuring competitive insights directly inform product strategy and roadmap discussions.
- Improve internal competitive intelligence tooling, workflows, and processes while acting as a key internal advocate for CI best practices.
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