- Lead the strategic roadmap for our AI Assistant as a core platform capability, positioning it as the industry-leading marketing companion
- Own the full product lifecycle - define features, manage prioritization, and drive execution with engineering and design partners
- Drive adoption and engagement metrics by understanding customer workflows and removing friction from how SMBs use AI in their marketing
- Partner cross-functionally with marketing, sales, and customer success to articulate the AI Assistant's value and capture competitive differentiation
- Define success metrics and build the business case for AI investments, ensuring ROI and impact on customer acquisition and retention
- Mentor other PMs on AI building best practices
- Represent the AI Assistant vision in company strategy sessions and ensure alignment with broader platform priorities