Principal, Visual Systems Strategist

8+ years of progressive experience in creative leadership, Visual Design, or Art Direction. Significant experience (3+ years) defining the visual language and interaction model for mobile-first digital products. Proven ability to translate complex brand guidelines and creative concepts into coherent, scalable visual systems and underlying design tokens. A strong understanding of modern web technologies, CSS architecture. Expertise in defining visual standards that meet and exceed accessibility standards. Outstanding presentation, negotiation, and written communication skills. Expert knowledge of design and prototyping tools, particularly Figma. Familiarity in building design systems for integrated SaaS workflow tools and platforms. Demonstrated experience applying Generative AI tools and processes to revolutionize visual strategy.

Establish and champion the North Star visual and interaction principles. Act as the final creative authority on all visual and interaction standards within the Design System. Lead the translation of Constant Contact's high-level brand identity into scalable visual design patterns and tokens. Drive systematic visual and interaction audits across product portfolio. Define and integrate core Product Design Principles. Lead workshops and executive-level presentations to communicate creative direction. Provide high-level guidance, mentorship, and critique to Visual Designers and Content Strategists.