Define and champion the long-term strategic vision and prioritized roadmap for the Design System, integrating mobile-first design principles. Define and govern core standards for the product experience, ensuring alignment across UX, visual design, branding, and content strategy. Manage, mentor, and grow the dedicated team responsible for system components and foundations. Own the quality of system output, enforcing best practices and ensuring WCAG AA accessibility standards. Act as the primary liaison between Product Leadership, Design Leadership, and Engineering/Platform teams. Drive continuous improvement in design-to-code workflow, tooling, and release process.