Digital Marketing Manager
New
United StatesFull-TimeManager
Salary105,000 - 125,000 CAD per year
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Job Details
- Experience
- 4–6 years
- Required Skills
- SEODigital MarketingWordPressHubSpotSEMrush
Requirements
- 4–6 years of experience in digital marketing, ideally within B2B SaaS or high-growth environments
- Proven experience managing or closely partnering with external paid media agencies with accountability for performance outcomes
- Strong background in website performance optimization, CRO, and conversion funnel analysis
- Ability to interpret paid media performance data and identify optimization opportunities independently
- Familiarity with technical SEO/AEO concepts including schema, site architecture, indexing, and Core Web Vitals
- Experience with analytics and marketing tools such as Google Ads, GA4, Google Tag Manager, Search Console, and SEMrush or equivalent
- Strong project management and stakeholder communication skills across technical and non-technical teams
- Comfortable working in data-heavy environments and making decisions based on performance insights
Responsibilities
- Own paid media performance across multiple channels, managing external agency execution, budget allocation, creative direction, and CAC outcomes
- Lead website performance optimization including conversion rate improvements, user journey analysis, landing page strategy, and CRO experimentation
- Develop and maintain landing page infrastructure, ensuring scalable templates and efficient campaign deployment across HubSpot and WordPress
- Oversee technical SEO and AEO foundation including site architecture, schema, indexing, redirects, and site speed optimization
- Design and execute CRO testing programs, defining hypotheses, analyzing results, and scaling successful experiments
- Manage reporting and performance analysis across paid, organic, and website channels, delivering insights to stakeholders
- Collaborate cross-functionally with demand generation, marketing operations, content, and product marketing teams to align execution with pipeline goals
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