- Build, test, and deploy targeted email campaigns with A/B and multivariate testing.
- Support direct mail and gifting initiatives for high-value prospects.
- Set up, test, and execute webinars with follow-up sequences.
- Champion campaign-related processes including Asana usage and naming schemes.
- Partner with events and partnerships team for field marketing campaign support.
- Draft prospect-focused newsletters and email roundups.
- Publish and promote marketing assets such as landing pages.
- Maintain website events calendar for high-intent prospect events.
- Monitor campaign performance metrics and recommend test plans.
- Document and share experiment results to improve acquisition performance.
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