Product Marketing Manager
New
A
AditudeAd Tech
United StatesFull-TimeManager
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpot
Requirements
- 5+ years of product marketing experience, ideally in B2B SaaS or ad tech.
- Proven experience building messaging frameworks, buyer personas, and sales enablement materials from scratch.
- Demonstrated ability to develop competitive intelligence.
- Strong writing skills; ability to produce polished, concise copy.
- Comfortable operating independently in a lean team.
- Familiarity with CRM tools like HubSpot or similar.
Responsibilities
- Build and maintain Aditude's messaging house: overarching positioning, key value propositions, competitive differentiators, and proof points.
- Develop buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs.
- Lead win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities.
- Build a solution-selling framework and Jobs-To-Be-Done use case library that maps buyer personas to Aditude's product suite.
- Create and maintain master product documentation: technical FAQs, objection handling guides, and competitive battle cards.
- Build Aditude's product architecture map.
- Design and execute an internal enablement framework to roll out new messaging and train the sales team.
- Define and track product marketing KPIs.
- Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language.
- Collaborate with the Director of Marketing to integrate product marketing into Aditude's broader content, events, and channel strategy.
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