- Build and maintain Aditude's messaging house: overarching positioning, key value propositions, competitive differentiators, and proof points.
- Develop buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs.
- Lead win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities.
- Build a solution-selling framework and Jobs-To-Be-Done use case library that maps buyer personas to Aditude's product suite.
- Create and maintain master product documentation: technical FAQs, objection handling guides, and competitive battle cards.
- Build Aditude's product architecture map.
- Design and execute an internal enablement framework to roll out new messaging and train the sales team.
- Define and track product marketing KPIs.
- Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language.
- Collaborate with the Director of Marketing to integrate product marketing into Aditude's broader content, events, and channel strategy.
HubSpot