- Monitor and analyze ad revenue trends, fill rates, CPMs, and other key monetization metrics.
- Assist in daily, weekly, and monthly reporting for internal stakeholders.
- Support the yield and ad operations teams in identifying revenue optimization opportunities across direct and programmatic channels.
- Collaborate with cross-functional teams including Ad Operations, Sales, and Product to ensure ad inventory is efficiently utilized.
- Conduct basic forecasting and scenario analysis using historical data and market trends.
- Document insights and contribute to testing frameworks to improve yield strategies.