- Write and execute copy across all paid and owned channels, including lifecycle, social, and in-product messaging.
- Establish, evolve, and maintain Kindred's brand voice and tone guidelines.
- Translate complex concepts and strategic messaging priorities from leadership into clear, consistent copy.
- Provide oversight of agency partners and define QA and review processes for external copy output.
- Collaborate with Product Marketing, Lifecycle Marketing, Creative, Social, and Performance Marketing to ensure narrative and voice consistency.