- Define identity, affinity, and organizational segments representing significant acquisition and retention opportunities.
- Develop go-to-market motions including positioning, messaging, channel strategy, and activation flows.
- Run structured market tests, defining hypotheses, measurement frameworks, and success criteria to validate product-market fit.
- Equip cross-functional teams including Growth, Social, PR, CRM, and Product with actionable briefs and segment insights.
- Partner with creative and channel teams to ensure cohesive messaging and creative direction.
- Act as the voice of the customer by engaging with members and prospects to inform product and growth recommendations.