- Own the full domain migration strategy, including design and sign-off on redirect and canonical architecture.
- Deploy llms.txt, robots.txt, and Schema.org structured data across web properties to establish direct LLM citation infrastructure.
- Build sameAs schema to link Blueprint and related brands as a unified entity.
- Seed LLM authority for new brands within specific semantic spaces prior to product launches.
- Manage the YouTube transcript conversion pipeline to indexed HTML.
- Oversee Wikipedia and Wikidata strategy, including article updates and entity migrations.
- Brief and manage technical SEO engineers, content writers, and various specialized vendors.
- Run weekly LLM citation tracking protocols and grow the discoverability team.