- Build and own a scalable creator pipeline across SG/HK by sourcing and vetting localized creators.
- Run influencer campaigns end to end, including outreach, negotiation, briefs, timelines, approvals, tracking, and results.
- Manage whitelisting and usage rights to ensure all assets are contractually covered and compliant with local disclosure rules.
- Partner with the Paid Media team to feed winning creator content into ads and iterate on assets to drive down CAC.
- Build market-level reporting to track net new customers, revenue per creative, spend, and creator collaboration turnaround time.
- Create repeatable creator playbooks, including localized briefing templates and compliance guardrails.
Reporting