Product Marketing Manager, Prosumer
New
R
RunwayArtificial Intelligence
Open to hiring remote across the USFull-TimeManager
Salary160,000 - 230,000 USD per year
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Job Details
- Experience
- 5+ years in product marketing, with at least 2 years in PLG product marketing
- Required Skills
- Data Analysis
Requirements
- 5+ years in product marketing, with at least 2 years in PLG product marketing
- Track record of culturally impactful launches that moved signups, adoption, or engagement
- Experience as a cross-functional operator driving alignment
- Sharp product and data instincts
- Strong writing skills and high standards for copy
- Ability to use AI tools for scaling work (e.g., agents, prototyping)
Responsibilities
- Define and own the positioning and messaging and ICP segmentation for prosumer audiences
- Lead our push into the marketer audience, developing the positioning and GTM motion
- Run a high volume of launches end-to-end
- Develop deep audience and competitive insight through product data, social, and community signal
- Act as the voice of the audience inside product teams to shape roadmap priorities
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