- Support the development and execution of go-to-market strategies for products across multiple segments.
- Partner with senior product marketing leadership to develop product positioning and messaging.
- Conduct market research and competitive analysis to identify trends and differentiation opportunities.
- Execute product launches and feature releases, including timeline coordination and cross-functional alignment.
- Create high-quality sales collateral, product one-pagers, presentations, and digital content.
- Strategize and oversee customer lifecycle marketing programs such as onboarding, adoption, and renewal campaigns.
- Use customer data to manage segmentation and email/nurture programs.
- Analyze campaign performance data to identify insights and optimize effectiveness.