- Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments.
- Partner with senior product marketing leadership to develop product positioning and messaging
- Assist in market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
- Own execution of product launches and feature releases, including coordinating timelines, developing briefs, and ensuring cross-functional alignment.
- Create high-quality assets such as sales collateral, product one-pagers, presentations, and digital content.
- Support sales enablement efforts by helping develop materials, training content, and internal documentation.
- Analyze campaign and product performance data to identify insights and recommend optimizations.
- Collaborate cross-functionally with product management, sales, customer success, and broader marketing teams.
- Contribute to scalable processes and workflows that improve team efficiency.