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Senior Marketing Manager - Demand Generation
Posted about 1 month agoViewed
💎 Seniority level: Senior, 5+ years
💸 Salary: 95000.0 - 115000.0 USD per year
🔍 Industry: B2B SaaS or EdTech
🏢 Company: GoGuardian👥 101-250💰 $200,000,000 Private over 3 years agoInternetEducationEdTechE-LearningSoftware
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in demand generation, revenue or growth marketing, ideally within B2B SaaS or EdTech industries.
- Proven track record in developing, optimizing, and executing multi-channel inbound marketing campaigns that drive qualified lead generation.
- Experience working closely with sales teams to design region-specific and persona-driven marketing strategies that align with local market needs and sales targets.
- Strong understanding of lead scoring, segmentation, and automation, with hands-on experience in building and optimizing lead nurturing programs that accelerate the sales funnel.
- Experience creating detailed campaign reports for senior leadership, demonstrating campaign performance and areas for improvement.
- Excellent interpersonal and communication skills to act as a liaison between marketing and sales, ensuring marketing efforts effectively support the sales pipeline and revenue goals.
- Excellent communication, interpersonal, and presentation skills.
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Jira/Airtable.
Responsibilities:
- Develop, optimize, and execute multi-channel inbound marketing campaigns to drive high-quality leads.
- Partner with regional sales leaders to design and execute localized marketing campaigns tailored to specific geographies and buyer personas.
- Build and manage comprehensive lead nurturing programs that guide prospects through the buying journey.
- Design and execute cross-sell and upsell campaigns to maximize adoption of multiple products and services within GoGuardian's portfolio.
- Track and analyze the performance of all demand generation campaigns to assess success and identify areas for optimization.
- Build strong relationships with internal and external teams to ensure alignment on goals and campaign execution.
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