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Senior Marketing Manager - Demand Generation

Posted 1 day agoViewed

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💎 Seniority level: Senior, 5+ years

💸 Salary: 95000.0 - 115000.0 USD per year

🔍 Industry: B2B SaaS, EdTech

🏢 Company: GoGuardian👥 101-250💰 $200,000,000 Private over 3 years agoInternetEducationEdTechE-LearningSoftware

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years in demand generation or growth marketing
  • Experience in B2B SaaS or EdTech
  • Strong understanding of lead scoring, segmentation, and automation
  • Hands-on experience in building lead nurturing programs
  • Experience creating campaign reports for senior leadership
  • Previous experience with account-based marketing strategies
Responsibilities:
  • Develop and execute multi-channel inbound marketing campaigns
  • Partner with regional sales leaders to design localized marketing
  • Build and manage comprehensive lead nurturing programs
  • Design and execute cross-sell and upsell campaigns
  • Track and analyze campaign performance for optimization
  • Build relationships with internal and external teams
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