Director, Lifecycle Marketing

Posted 5 months agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: United States

💸 Salary: 175000.0 - 200000.0 USD per year

🔍 Industry: SaaS

🏢 Company: GoGuardian👥 101-250💰 $200,000,000 Private over 3 years agoInternet Education EdTech E-Learning Software

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisCross-functional Team LeadershipProduct DevelopmentCommunication SkillsMarketingTeam managementStakeholder managementStrategic thinkingCustomer SuccessSaaS

Requirements:

10+ years of experience in lifecycle marketing or related roles.
Proven track record of developing and executing successful lifecycle marketing strategies.
Excellent analytical skills.
Exceptional leadership and management skills.
Excellent communication and interpersonal skills.
Passionate about delivering exceptional customer experiences.

Responsibilities:

Map customer journeys and design program strategies.
Define KPIs to measure program effectiveness.
Design and implement lifecycle programs.
Refine content marketing strategy.
Build a pipeline of customer stories.
Collaborate with cross-functional teams.
Build relationships with key customers.
Champion a customer-centric mindset.
Stay up-to-date with industry trends.
Build and mentor a high-performing team.
Partner cross-functionally to influence key strategies.

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Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages.
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Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases.
Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints.
Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution.
Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights.
Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV.
Provide recommendations for new lifecycle initiatives based on data insights and customer feedback.

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