Product Marketing Manager
New
G
GoGuardianK-12 Education
Location: United StatesFull-TimeMiddle
Salary100,000 - 125,000 USD per year
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Job Details
- Experience
- 4–6 years
- Required Skills
- Data AnalysisMarket Research
Requirements
- 4–6 years of product marketing or related experience (e.g., marketing, product, sales enablement) in a B2B environment.
- Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning.
- Experience supporting product launches or campaigns from planning through execution.
- Ability to synthesize customer insights, market data, and product information into clear, compelling messaging.
- Highly collaborative with strong communication skills and comfort working cross-functionally.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Proactive, organized, and able to manage multiple priorities in a fast-paced environment.
- Customer-centric mindset and curiosity about the K-12 education landscape.
- Strong work ethic, combining bias for action with innovative thinking
- Understanding of the K-12 education market is preferred.
Responsibilities
- Support the development and execution of go-to-market strategies for GoGuardian products across multiple segments.
- Partner with senior product marketing leadership to develop product positioning and messaging
- Assist in market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
- Own execution of product launches and feature releases, including coordinating timelines, developing briefs, and ensuring cross-functional alignment.
- Create high-quality assets such as sales collateral, product one-pagers, presentations, and digital content.
- Support sales enablement efforts by helping develop materials, training content, and internal documentation.
- Analyze campaign and product performance data to identify insights and recommend optimizations.
- Collaborate cross-functionally with product management, sales, customer success, and broader marketing teams.
- Contribute to scalable processes and workflows that improve team efficiency.
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