- Build Mento’s growth experimentation engine and operating system.
- Test and validate new growth channels including SEO/AEO, paid media, email, ABM, webinars, and events.
- Increase pipeline impact through conversion optimization and sales collaboration.
- Partner with Product Marketing to translate positioning and narratives into campaigns.
- Manage growth operations including campaign tracking, CRM workflows, and performance dashboards.
- Improve funnel conversion points from lead to SQL and opportunity.
HubSpot