Senior Analyst, Marketing Analytics
New
P
Point Digital Finance, Inc.Financial services
Work from anywhere in the U.S., while staying closely connected through virtual collaborationFull-TimeSenior
Salary91,200 - 121,800 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- SQLTableauA/B testingdbtGitHub
Requirements
- 3-5 years of experience in marketing or media analytics.
- Experience in a direct-to-consumer performance marketing environment.
- Strong SQL skills with ability to write and debug independently.
- Exposure to dbt and GitHub.
- Experience building dashboards in Sigma, Tableau, or comparable BI tools.
- Solid understanding of paid media metrics (CPC, CPA, ROAS, CAC).
- Familiarity with Google Tag Manager and Hightouch.
- Experience with pixel configuration and conversion tracking.
- Familiarity with attribution concepts, incrementality testing, or Media Mix Modeling.
- Ability to work independently and proactively.
- Comfortable using AI tools for coding and analysis.
Responsibilities
- Build and maintain performance dashboards in Sigma.
- Write, update, and maintain SQL queries and dbt models.
- Configure and QA pixels in Google Tag Manager.
- Manage conversion uploads via Hightouch.
- Own regular performance monitoring for SEM, Paid Social, Display, and CTV channels.
- Identify causes of performance shifts through root cause analysis.
- Design and analyze A/B tests and geo-experiments.
- Contribute to attribution, incrementality, and forecasting work.
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