Senior Lifecycle Marketing Manager
New
G
G2Software Marketplace
Remote (US)Full-TimeManager
Salary105,000 - 118,000 USD per year total compensation
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testingHubSpot
Requirements
- Bachelor’s degree preferred in Marketing, Business, or a related field.
- 5+ years of experience in lifecycle, retention, or CRM marketing.
- Experience in SaaS, digital marketplace, or B2B environments.
- Proven track record executing email marketing and lifecycle programs.
- Expertise in marketing automation, segmentation, and personalization.
- Hands-on experience with tools like Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, or Braze.
- Strong analytical skills with experience in A/B testing and campaign analysis.
- Excellent project management, communication, and cross-functional collaboration skills.
Responsibilities
- Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors.
- Design and optimize email marketing campaigns to onboard, nurture, and reactivate users.
- Manage marketing automation workflows, including campaign ideation, build, QA, and launch.
- Analyze user behavior and cohort trends to identify opportunities for lifecycle improvements.
- Conduct A/B testing to refine messaging, creative, and channel mix.
- Collaborate with Product, Content, CRO, and Engineering teams.
- Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.
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