Operations Manager, Lifecycle Marketing
New
United StatesFull-TimeManager
Salary110,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisQAA/B testing
Requirements
- 5+ years of experience in marketing operations, lifecycle marketing, or campaign execution in high-volume or regulated environments.
- Strong hands-on expertise with Iterable, including building campaigns, journeys, segmentation, and QA processes.
- Experience executing lifecycle campaigns across email, SMS, push notifications, and in-app messaging channels.
- Solid understanding of audience segmentation logic, data structures, and campaign measurement frameworks.
- Experience collaborating with data and engineering teams to resolve data dependencies and improve marketing infrastructure.
- Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
- Proven ability to build operational workflows, documentation systems, and scalable QA processes.
- Experience using AI tools to support marketing operations and execution efficiency.
Responsibilities
- Lead end-to-end lifecycle campaign execution in Iterable, including journey building, campaign setup, audience creation, and multi-channel deployment across email, SMS, and push notifications.
- Build, maintain, and optimize audience segmentation frameworks, suppression logic, and dynamic targeting systems to ensure accurate and timely messaging.
- Own campaign execution workflows from setup through QA, launch, monitoring, and post-launch validation to ensure consistency and accuracy at scale.
- Develop and continuously improve QA processes covering rendering, links, tracking, targeting validation, compliance, and data accuracy.
- Maintain lifecycle marketing infrastructure, including documentation, segmentation standards, and audience generation processes to support scalable execution.
- Implement process improvements and automation using AI tools or scripting to increase operational efficiency and reduce manual work.
- Support structured experimentation programs, including A/B testing and holdouts, aligned with defined measurement frameworks.
- Coordinate operational execution for additional channels such as direct mail and phone outreach, including list preparation, vendor coordination, and timeline management.
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