Senior Manager Marketing, Lifecycle Value Lab
New
USFull-TimeManager
Salary149,349 - 202,060 USD per year
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Job Details
- Experience
- 6+ years of marketing or commercial experience
- Required Skills
- Project ManagementData Analysis
Requirements
- Bachelor’s degree with 6+ years of marketing or commercial experience in a marketing or sales environment.
- 5+ years of marketing experience, preferably in biotech, pharmaceutical, or healthcare industries.
- Proven experience in omnichannel marketing, digital campaigns, customer engagement programs, or non-personal promotion strategies.
- Strong analytical skills with experience developing KPI dashboards, performance reports, and data-driven marketing strategies.
- Experience working with experimentation frameworks, test-and-learn approaches, or agile marketing methodologies.
- Strong project management skills with the ability to manage multiple priorities, timelines, agencies, and budgets.
- Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders in a matrixed environment.
- Experience collaborating with external partners such as agencies, media vendors, or analytics teams.
- Strong understanding of marketing performance data, customer insights, and lifecycle management principles.
Responsibilities
- Develop and execute strategic marketing plans and omnichannel campaigns to support brand growth, customer engagement, and lifecycle value optimization across assigned portfolios.
- Lead the design, execution, and measurement of marketing experiments, including hypothesis development, KPI tracking, and performance analysis to generate actionable insights.
- Partner with cross-functional teams including analytics, media, patient support, medical, and access to ensure integrated, compliant, and high-impact marketing initiatives.
- Manage external agencies and vendors to ensure high-quality delivery of campaigns, efficient execution, and alignment with timelines and budgets.
- Build dashboards and performance measurement frameworks to evaluate marketing effectiveness and support data-driven decision-making.
- Translate complex data, market insights, and experiment outcomes into clear recommendations for optimization and scaling across brands.
- Support marketing operations by piloting new tools, technologies, and agile ways of working to improve efficiency and effectiveness.
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