Senior Director - Marketing Analytics & Data Science
New
USAFull-TimeDirector
Salary200,000 - 220,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- PythonSQLArtificial IntelligenceMachine LearningData science
Requirements
- 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions.
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.
- Hands-on background building or leading MMM and MTA models.
- Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement.
- Applied AI experience in marketing analytics, such as LLM-based workflows or modeled conversions.
- Proficiency in SQL and Python (or R).
- Familiarity with GA4, CM360, and BI tools.
- Experience mentoring analytics talent.
- eCommerce background required; DTC/subscription and multi-channel experience preferred.
Responsibilities
- Provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics.
- Lead the technical implementation of MTA 2.0.
- Pressure-test assumptions and guide reconciliation across measurement approaches.
- Apply ML, statistical modeling, and AI (including LLM-based workflows) to improve measurement quality.
- Develop team members on measurement craft, modeling depth, and data science methods.
- Translate technical measurement outputs into clear language for executive audiences.
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