Senior Manager, Growth Marketing - Paid Social
New
M
Misfits MarketE-commerce Grocery
100% Remote WorkFull-TimeManager
Salary125,000 - 140,000 USD per year
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- Data AnalysisA/B testing
Requirements
- 4+ years of experience managing paid social media marketing campaigns
- Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
- Experience with growth / performance marketing objectives including new customer acquisition and/or sales
- Experience managing creative development
- Strong communication skills, including the ability to express quantitative data & insights clearly and concisely
Responsibilities
- Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
- Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
- Collaborate with brand team members including videographers, copywriters, designers to develop creative
- Collaborate with produce and grocery category managers to identify creative storytelling opportunities within the Misfits Market product catalog
- Perform and communicate performance updates and creative insights
- Perform A/B testing to find insights and optimizations
- Stay up-to-date on social media marketing, competitor, and grocery industry trends to identify opportunities and optimizations
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