Head of Marketing
New
100% remote role within LATAM, flexible European business overlapFull-TimeManager
SalaryAt least 4,000 USD per month
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Job Details
- Experience
- 4–7+ years
- Required Skills
- SEOCRM
Requirements
- 4–7+ years of experience in marketing, ideally within e-commerce or direct-to-consumer (DTC) environments.
- Proven ability to design and execute multi-channel marketing strategies while remaining capable of hands-on execution.
- Strong expertise in Meta Ads, Google Ads (Search, Shopping, YouTube), SEO, email marketing, CRM systems, and web analytics tools.
- Experience scaling consumer products in industries such as beauty, skincare, wellness, or consumer electronics is highly valued.
- Demonstrated success in building, managing, or scaling marketing teams in fast-growing environments.
- Strong analytical mindset with the ability to translate data into actionable business decisions.
- Excellent leadership, communication, and stakeholder management skills.
- Experience with international marketing expansion and multi-country campaign management is a strong plus.
- Familiarity with European consumer markets and e-commerce behavior is desirable.
Responsibilities
- Build and structure the marketing department from the ground up, including SOPs, processes, and a scalable growth roadmap.
- Define and execute multi-channel acquisition strategies across Google Ads, YouTube, SEO, paid search, and influencer marketing.
- Take hands-on ownership of campaign execution when needed, including optimization of paid media and performance marketing initiatives.
- Develop and implement retention strategies, including automated email marketing flows to increase customer lifetime value (LTV).
- Expand marketing strategies across multiple regions, including Europe, with preparation for entry into the US and LATAM markets.
- Lead and mentor internal creatives and external freelancers, with potential responsibility for hiring and scaling the marketing team.
- Own marketing budgets, define KPIs, and track performance using analytics tools such as Google Analytics and SEMrush.
- Report directly to executive leadership, providing insights, performance updates, and strategic recommendations.
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