Digital Marketing B2B HubSpot Growth Marketing and Automation Manager
New
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LMG Staffing SolutionsDigital Marketing
Medellín, Medellin, ColombiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2+ years of B2B strategy experience
- Required Skills
- Data AnalysisSalesforceCRMHubSpot
Requirements
- CRM platform proficiency (Hubspot preferred).
- Competency in implementing and optimizing customer experience journey workflows.
- Experience with list hygiene and lead scoring.
- Understanding of performance marketing channels and Account Based Marketing (ABM) nuances.
- Experience in identifying new marketing channels and target audiences.
- Ability to devise marketing strategies and drive innovation.
- Comfort with internal and client-facing collaboration and presentation.
- Passion for creative problem-solving and process optimization.
- 2+ years of B2B strategy experience (in-house or agency).
Responsibilities
- Collaborate with cross-functional account teams on high-impact initiatives and consumer journeys.
- Develop and implement cross-channel programs aligned to key client business KPIs.
- Partner with stakeholders to operationalize program-based strategies.
- Lead strategic internal and external meetings to align on client goals.
- Oversee creation of marketing infrastructure including emails, forms, and landing pages.
- Build custom multi-channel reports and optimize marketing performance.
- Maintain data hygiene and integration standards across marketing and sales platforms.
- Identify customer segments and plan loyalty programs to deliver ROI.
- Identify and mitigate risks related to CRM changes and reporting impacts.
- Assist in creating business cases for new client engagement opportunities.
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