Digital Marketing B2B Growth Marketing and Automation Manager
New
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LMG Staffing SolutionsDigital Marketing
Medellín, Medellin, ColombiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2+ years of B2B strategy experience
- Required Skills
- SalesforceCRMData analyticsHubSpot
Requirements
- CRM platform proficiency (Hubspot preferred).
- Competency in implementing and optimizing workflows, list hygiene, and lead scoring.
- Understanding of performance marketing channels and Account Based Marketing (ABM).
- Experience in identifying new marketing channels and target audiences.
- Comfortability with collaboration and client-facing presentations.
- Creative problem-solving skills.
- Ability to create and optimize processes in real-time.
- 2+ years of B2B strategy experience in-house or agency.
Responsibilities
- Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives.
- Develop and implement cross-channel programs aligned to customer journey needs.
- Lead strategic meetings to align on client goals.
- Oversee creation of emails, forms, landing pages, and reports to optimize performance.
- Build custom multi-channel reports and define account success metrics.
- Maintain data hygiene and manage integrations between marketing and sales platforms.
- Participate in campaign planning including timelines, budgets, and project status.
- Identify customer segments and plan loyalty programs to deliver ROI.
- Craft service narratives and build business cases for new engagement opportunities.
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