B2B Email Marketing Strategist
New
P
Power DigitalDigital Marketing
Remote - ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2-5 years
- Required Skills
- HTMLCSSData analyticsA/B testingHubSpot
Requirements
- 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
- Strong analytical and strategic copywriting skills
- Understanding of A/B testing practices
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Working knowledge of HTML/CSS for email coding
- Strong communication, rapport building and presentation skills
- Proficiency in spoken and written English at an advanced level
Responsibilities
- Define and drive email marketing and SMS strategy for PDM’s B2B clients
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
- Collaborate with creative team to ensure brand guidelines are followed in emails
- Report and provide recommendations on lifecycle programs’ performance monthly to clients
- Use data to continuously test, measure and optimize the email marketing program
- Partner and collaborate cross-functionally with all other internal digital channels
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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