- Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
- Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
- Define messaging framework and narrative strategy that guides channel copy
- Design and optimize end-to-end customer journeys and key touchpoints
- Build segmentation frameworks and personalization strategies using behavioral and predictive insights
- Establish a testing roadmap and experimentation strategy to improve performance
- Define KPIs, analyze trends, and translate data into actionable insights
- Design lifecycle automation architecture to support scalability and efficiency