Senior Conversion Rate Optimization Specialist

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Requirements:

• 5+ years in CRO, digital marketing, or a related field, with at least 2 years in a senior or lead role managing landing page optimization or experimentation programs.
• Proficiency with CRO tools (specifically Optimizely).
• Advanced knowledge of web analytics platforms (specifically Google Analytics and Mixpanel).
• Familiarity with usability tools (specifically Clarity and Hyros).
• Basic understanding of HTML/CSS/JavaScript for troubleshooting or collaborating with developers.
• Strong ability to interpret data, identify trends, and translate insights into actionable strategies.
• Proven track record of independently managing complex projects with minimal oversight, delivering results on time.
• Excellent verbal and written skills, with experience presenting data-driven insights to diverse audiences.
• Self-starter with a proactive, curious, and results-oriented approach to optimization.

Responsibilities:

• Maintain and oversee the company’s active landing page index, ensuring all pages are up-to-date, aligned with campaign goals, and optimized for performance.
• Monitor and analyze marketing spend (e.g., paid ads, PPC campaigns) directed to landing pages, ensuring efficient allocation and maximizing return on investment (ROI).
• Leverage tools like GA4, Mixpanel, Clarity, and Hyros to analyze web traffic patterns, user behavior, and conversion funnels across landing pages.
• Design, prioritize, and execute A/B tests, multivariate tests, and other experiments using Optimizely.
• Develop and execute a CRO roadmap to continuously improve conversion rates across landing pages and key user journeys.
• Work closely with marketing, product, and development teams to ensure landing page strategies align with broader company goals.
• Build and maintain dashboards to track landing page performance, conversion metrics, and test results.
• Deliver regular updates and presentations to leadership on CRO impact, including KPIs like conversion rate, cost per acquisition (CPA), and revenue lift.