Lifecycle Marketing Strategist
New
W
WinonaTelemedicine HRT
Canada (Remote), Mexico (Remote), Colombia (Remote), Argentina (Remote), Brazil (Remote)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- 5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy
- Proven experience building and managing end-to-end customer journeys
- Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail
- Strong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimization
- Strong analytical skills with the ability to interpret customer data and identify trends
- Experience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar tools
- Strong project management and organizational skills
- Proactive communication skills with experience in async updates
- Must have a personal computer and reliable high-speed internet
Responsibilities
- Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
- Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
- Define messaging framework and narrative strategy that guides channel copy
- Design and optimize end-to-end customer journeys and key touchpoints
- Build segmentation frameworks and personalization strategies using behavioral and predictive insights
- Establish a testing roadmap and experimentation strategy to improve performance
- Define KPIs, analyze trends, and translate data into actionable insights
- Design lifecycle automation architecture to support scalability and efficiency
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