Growth Marketing Manager
New
Remote LATAMFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum 3 years hands-on experience
- Required Skills
- Data AnalysisMicrosoft ExcelDigital MarketingGoogle Sheets
Requirements
- Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend
- Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta
- Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)
- Understanding of attribution models
- Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
- Track record of inheriting underperforming or disorganized accounts
- Proficiency in Excel/Google Sheets for performance analysis
- Strong written communication in English
Responsibilities
- Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
- Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
- Monitor and optimize toward blended ROAS targets while scaling spend
- Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns
- Manage audience exclusions, customer match lists, and lookalike builds
- Coordinate with creative team and external agencies on asset needs
- Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
- Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance
- Maintain campaign naming taxonomy and organizational standards across all accounts
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