Analista de Marketing (automação CRM)
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQLData AnalysisA/B testing
Requirements
- Strong experience with Salesforce platforms, especially Marketing Cloud and Data Cloud
- Solid knowledge of SQL for querying and analyzing databases
- Experience with API integrations and customer data management
- Proven background in CRM automation and marketing automation strategies
- Understanding of customer journey mapping and omnichannel communication
- Strong analytical mindset with the ability to interpret data
- Experience monitoring campaign performance and optimizing automations
- Ability to collaborate effectively with cross-functional teams
- Strong organizational skills and attention to detail
- Familiarity with privacy regulations, consent management, and data quality
Responsibilities
- Plan, structure, and implement complex CRM and marketing automation journeys
- Develop communication flows for onboarding, cross-sell, upsell, retention, and churn reduction
- Act as a strategic and technical reference for Marketing Automation initiatives
- Collaborate with Marketing, Product, Martech, and Data teams to define KPIs
- Build and maintain automations, triggers, segmentations, and integrations
- Monitor automation performance and troubleshoot issues
- Generate reports and insights related to CAC, LTV, and RFV
- Support testing strategies such as A/B experiments
- Translate business needs into technical requirements and contribute to data governance and LGPD compliance
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