Head of Marketing
New
R
Remote Talent LATAMBiotech Skincare
This position is only open to candidates residing in Latin American (LATAM) countries, Flexible European overlap layout, starting by 6:00 AM in most LATAM time zonesFull-TimeManager
SalaryAt least 4,000 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 4-7+ Years
- Required Skills
- LeadershipSEO
Requirements
- 4-7+ years of marketing experience
- Deep experience within the E-commerce or Direct-to-Consumer (DTC) space
- Experience with startup or high-growth brands
- Proven ability to design high-level multi-channel strategies
- Solid understanding of Meta Ads, Google Ads, SEO, Email Marketing, and Web Analytics
- Demonstrated ability to develop and execute growth strategies
- Experience building and managing marketing teams
- Strong analytical and decision-making skills
- Excellent communication and leadership abilities
Responsibilities
- Build out standard operating procedures (SOPs), marketing processes, and a clear strategic roadmap to structure the department.
- Expand the brand's acquisition footprint beyond current Google Shopping baselines into Google Search, YouTube, programmatic advertising, and localized influencer campaigns.
- Take direct, tactical ownership of the execution when necessary, including Google Ads and SEO/Paid Search.
- Plan and deploy targeted marketing strategies optimized for European consumer nuances.
- Revamp and execute automated email marketing flows and retention strategies to maximize customer lifetime value.
- Provide leadership to internal creatives and digital freelancers.
- Take complete ownership of the marketing budget and reporting KPIs.
View Full Description & ApplyYou'll be redirected to the employer's site
