Head of Marketing

New

United States. Singapore. Philippines. India. Colombia. Mexico, Flexibility to collaborate across multiple time zones.Full-TimeManager

Salary not disclosed

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Job Details

Experience: Minimum 12 years of progressive marketing leadership experience.
Required Skills: LeadershipGoogle AnalyticsDigital MarketingCRMSaaS

Bachelor's degree required; MBA preferred.
Minimum 12 years of progressive marketing leadership experience.
Minimum 10 years of experience developing and executing multi-channel marketing strategies.
Prior BPO industry experience required.
Experience marketing B2B and B2C SaaS solutions.
Strong background in digital marketing strategy (SEM, display, social, geofencing).
Advanced expertise with Google Analytics and Google Ads.
Experience with CRM and marketing automation platforms.
Experience leveraging reporting, analytics, and visualization tools.
Proven experience leading and developing marketing teams.
Experience working effectively with global and multicultural teams.

Develop and execute the organization's overall marketing strategy aligned with corporate growth objectives.
Utilize market research, customer insights, and competitive intelligence to evaluate company, product, and competitor positioning.
Partner with executive leadership to define and evolve company and brand positioning.
Create and maintain processes for monitoring industry trends and competitive activity.
Develop annual marketing plans and adjust strategies based on market conditions.
Establish measurement frameworks and analytics to assess marketing effectiveness and ROI.
Collaborate with Sales, Product, Operations, and Communications teams.
Lead and develop a regional marketing team.
Prepare and present marketing performance reports to executive leadership.
Manage inbound media inquiries and support external communications.

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