- Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
- Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
- Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
- Build and execute demand generation programs that accelerate adoption within health systems and provider organizations
- Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence
- Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities
- Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business
- Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
- Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions
- Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives
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