Senior Media Buyer
New
W
WhitecollarsDigital Marketing
Work From AnywherePart-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ Years
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 5+ years of proven media buying experience with a successful track record in e-commerce and B2B marketing.
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and cross-channel campaign management.
- In-depth understanding of conversion funnels, remarketing strategies, CAC, LTV, and ROAS metrics.
- Proficiency in analytics tools and data interpretation for performance optimization.
- Experience managing large-scale international campaigns and diverse markets.
- Excellent written and verbal communication skills in English.
- Self-motivated, detail-oriented, and comfortable working independently in a fast-paced remote environment.
Responsibilities
- Develop, launch, and manage multi-channel paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, programmatic, and display networks.
- Design and execute full-funnel strategies including awareness, retargeting, and conversion optimization.
- Manage and optimize campaign budgets to achieve strong ROI and ROAS.
- Track key performance metrics (CAC, LTV, conversions) and make data-driven adjustments.
- Build smart targeting strategies using analytics and segmentation tools.
- Conduct A/B tests on creatives, audiences, and offers to continuously improve performance.
- Use tools like Google Analytics, Meta Insights, and attribution platforms to analyze results and produce actionable recommendations.
- Present performance insights clearly to stakeholders.
- Work closely with creative, content, SEO, and sales teams.
- Drive direct-to-consumer conversions and nurture B2B leads.
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