- Own end-to-end creative strategy across multiple ad formats such as talking-head, UGC, AI-generated, and animated ads.
- Script and conceptualize creative content and adapt winning hooks to maximize output.
- Lead and direct a team of editors to ensure high-quality, high-performing output.
- Study competitors and market trends to translate winning concepts into the client's market.
- Develop high-converting direct-response copy and identify winning avatars, angles, and positioning.
- Ensure full funnel congruency between advertisements and landing pages.
- Analyze ad account metrics and KPIs to identify top-performing assets and iterate based on data.
Data Analysis