Digital Marketing Manager - Consumer Acquisition
New
C
Ceresti HealthHealthcare Technology
Remote within the U.S.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- HubSpot
Requirements
- 4–7 years of hands-on healthcare digital marketing experience.
- Focus on direct-to-consumer performance marketing.
- Proven track record managing paid media budgets of $500K+ annually.
- Expertise in agentic AI marketing, Meta Ads Manager, and Google Ads.
- Hands-on fluency with GA4 and modern marketing analytics.
- Experience building landing pages and conversion flows.
- Experience operating email/SMS lifecycle platforms like Klaviyo, Customer.io, or HubSpot.
- Strong analytical and performance-focused mindset.
Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels.
- Manage a six-figure annual paid media budget with full P&L accountability.
- Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.
- Own A/B testing roadmap across creative, audience, and funnel stages.
- Design and operate email and SMS nurture sequences.
- Build cohort-based lifecycle programs to support caregiver retention.
- Build weekly and monthly performance reporting cadence.
- Maintain Medicare compliance and HIPAA-conscious data hygiene.
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