- Define the product vision for the acquisition funnel and translate company strategy into product priorities.
- Assess the financial impact of product decisions and identify market opportunities.
- Lead user research and discovery, using personas and journey maps to advocate for merchants and improve onboarding.
- Design and run A/B and multivariate tests, track product metrics, and use insights to optimize conversion rates.
- Use AI in daily workflows and explore AI applications for sales and acquisition strategies.
- Oversee the product development lifecycle, establish product routines and scalable processes, and improve execution speed.
- Set strategy and manage the roadmap for third-party and API integrations with lead-generation partners.
- Collaborate with the Director of Product, Decisioning & Underwriting and cross-functional stakeholders on the end-to-end merchant journey.
- Lead and develop Product Owners and Business Analysts, establish KPIs, share knowledge, and build team capabilities.
Product ManagementSalesforceA/B testing