Paid Social Channel Manager
New
R
RemoteB2B Tech
AMER, asyncFull-TimeManager
Salary80,000 - 100,000 USD per year
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 6+ years of experience in B2B performance marketing managing multi-million dollar budgets across paid social.
- Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager).
- Proficiency with B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay).
- Proven expertise in audience segmentation and scaling complex B2B full-funnel campaigns.
- Expertise in UTM architecture and conversion tracking installation.
- Experience in a B2B tech environment targeting Finance, HR, and Operations leaders.
Responsibilities
- Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts.
- Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences.
- Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC).
- Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling.
- Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences.
- Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution.
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