Director of Digital Communications

New

Boston US Hybrid / RemoteFull-TimeDirector

Salary not disclosed

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Job Details

7+ years in B2B content or marketing communications, preferably in SaaS or tech
Working knowledge of GEO and how AI search is reshaping B2B buyer behavior
Exceptional writer who adapts voice and format across audiences and channels
Strong LinkedIn organic and paid expertise, including ABM-aligned targeting
Proven ability to manage and hold external PR agencies accountable to results
Solid grasp of digital communications: social, email, and SEO
Experience managing direct reports with a collaborative, empowering style
Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting
Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production
Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce
Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment
BA or equivalent

Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT).
Develop content and campaign assets supporting ABM programs across priority verticals.
Own Preservica's LinkedIn strategy and broader social media presence.
Create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals.
Produce press materials, blogs, whitepapers, case studies, and product announcements.
Develop and evolve Preservica's messaging frameworks.
Appoint & manage PR agency relationships to drive thought leadership.
Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership.

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