Director, Digital Marketing
New
Remote, United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years in B2B digital marketing, with 3+ years leading teams or functions accountable for pipeline.
- Required Skills
- SalesforceGoogle AnalyticsSEOWordPress
Requirements
- 8+ years in B2B digital marketing, with 3+ years leading teams or functions accountable for pipeline.
- Deep, hands-on expertise across the website, paid media, SEO/AEO, CRO, and lifecycle/lead capture.
- Technically savvy: fluent in digital marketing data and tooling (analytics/tracking, site performance, schema & technical SEO, tag management) and able to partner effectively with Engineering and Ops.
- Strong analytical chops: comfortable in the data, form clear hypotheses, and make decisions from evidence.
- A track record of running structured experimentation programs that meaningfully moved the business.
- Hand-on experience and deep passion for using AI tools to improve marketing output and outcomes.
- Proficiency with modern martech: marketing automation (Marketo), CRM (Salesforce), analytics (GA4/BI), Wordpress, and ABM/intent tools a plus.
- Strong leader and communicator who can influence across Marketing and cross-functionally.
- Experience in SaaS, cybersecurity, threat intelligence, or a similar complex B2B category is a plus.
Responsibilities
- Grow digital-sourced pipeline and conversion across the funnel.
- Build an AI-first way of working across digital channels.
- Run a measurement system that the business trusts.
- Hire and develop a high-performing digital team.
- Define how digital marketing runs at Ontic—the workflows, tools, and AI capabilities.
- Partner closely with Ontic’s GTM Engineer to reimagine how digital marketing operates.
- Own strategy and performance across the website, paid media, SEO/AEO, email, and other digital marketing programs.
- Execute the digital side of integrated campaigns that Demand Gen plans.
- Partner with RevOps and Marketing Operations on attribution, tracking, data quality, and a shared source of truth for performance.
- Lead and Develop a High-Performance Team
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