Senior Digital Marketing Manager
New
D
DeepwatchCybersecurity
Remote, Eastern Time ZoneFull-TimeSenior
Salary131,000 - 161,000 USD per year
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- HTMLGoogle AnalyticsWordPressHubSpot
Requirements
- Bring 7+ years of experience building and executing digital marketing programs in a B2B enterprise environment.
- Have hands-on experience managing website content and working knowledge of HTML.
- Demonstrate strong communication skills, sound judgment, and consistent attention to detail.
- Bring direct experience with paid digital channels, particularly Google Ads and LinkedIn Campaign Manager.
- Be fluent in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over time.
- Have experience working across the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and campaign execution tools such such as: HubSpot, LinkedIn Campaign Manager, 6sense, ZoomInfo, Google Ads (Search, Display, and Video) Google Analytics, WordPress, Google Tag Manager
Responsibilities
- Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
- Own campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
- Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
- Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
- Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
- Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
- Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
- Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
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