Global Account Based Marketing Director
New
Anywhere in the US where Smartsheet is a registered employerFull-TimeDirector
Salary175,000 - 223,750 USD per year
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Job Details
- Experience
- 12 + years experience in B2B Marketing, 5+ years experience in focused ABM marketing
- Required Skills
- Salesforce
Requirements
- 12 + years experience in B2B Marketing
- 5+ years experience in focused ABM marketing
- Extensive B2B marketing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
- Strategic thinking and planning competency, with the capacity to develop and execute a comprehensive ABM strategy
- Data analysis and interpretation skills, allowing you to identify trends, opportunities, and challenges in account data
- Ability to understand what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
- Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact
- Deep understanding of sales alignment, buyer journey orchestration, and the interplay between brand, content, and demand
- Experience with ABM intent tools, Salesforce, Marketo and predictive analytics tools
- Self-starter with a “can-do” attitude
- Ability to evaluate and navigate complex problems with multiple, evolving variables
- Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals
- Prior experience and success in leading high performing teams
- Results–oriented with a passion for performance measurement and analytics
- Ability to manage through multiple projects simultaneously with tight deadlines
Responsibilities
- Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
- Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level
- Responsible for the design and execution of Smartsheet's ABM strategy, aligned to the overall marketing and sales goals
- Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results
- Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics
- Develop highly relevant messaging for single accounts and account clusters
- Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics
- Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach and penetration
- Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach
- Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy
- Provide sales teams with relevant playbooks, collateral, and training to maximize program impact
- Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts
- Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions
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