Senior Director of Marketing
New
P
PackbackEdTech SaaS
United StatesFull-TimeDirector
Salary160,000 - 180,000 USD per year
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Job Details
- Experience
- 8–12+ years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 8–12+ years in B2B SaaS marketing
- Experience across product marketing and content strategy
- Familiarity with CRM and marketing automation tools (Salesforce, HubSpot)
- Proven ability to define positioning and bring products to market effectively
- Experience building or evolving a brand and positioning within an emerging or competitive category
- Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content
- Experience hiring, developing, and managing high-performing marketing teams
- Experience leading or overseeing demand generation and pipeline performance
- Strong product marketing instincts with the ability to translate complexity into clear value
- Experience building and scaling content and thought leadership programs
- Hands-on approach: comfortable writing, shaping messaging, and guiding execution
- Analytical enough to understand funnel performance and connect marketing to revenue
- Strong cross-functional collaborator across Product, Sales, RevOps, and Customer Success
- Experience managing small, high-performing teams
- Ability to set direction while staying close to the work
- Comfortable leading through influence and driving alignment across functions
- Background in EdTech, higher education, or mission-driven SaaS is a strong plus
Responsibilities
- Own overall marketing strategy and performance across the funnel
- Set direction for demand generation programs while empowering team members to execute
- Ensure alignment between messaging, campaigns, and target audiences
- Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance
- Own Packback’s narrative in the market, especially around AI in higher education
- Define and evolve positioning, messaging, and differentiation across products and audiences
- Partner with Product and Sales to bring new features and solutions to market
- Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events)
- Establish Packback as a category leader in Instructional AI
- Develop compelling, insight-driven content that drives awareness and supports conversion
- Lead development of customer stories, testimonials, and case studies
- Manage and develop two direct reports: Demand Generation & Marketing Operations
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