- Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT).
- Develop content and campaign assets supporting ABM programs across priority verticals.
- Own Preservica's LinkedIn strategy and broader social media presence.
- Create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals.
- Produce press materials, blogs, whitepapers, case studies, and product announcements.
- Develop and evolve Preservica's messaging frameworks.
- Appoint & manage PR agency relationships to drive thought leadership.
- Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership.
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