Marketing Manager: Events and Digital Programs
New
O
OpsMillInfrastructure data management
Remote (US or EU preferred time zones), US or EU preferred time zonesFull-TimeManager
Salary120,000 - 150,000 EUR per year
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Job Details
- Experience
- 5–8 years
- Required Skills
- HubSpot
Requirements
- 5–8 years in B2B marketing with hands‑on ownership of events and digital programs, plus the email motion that supports them (not just oversight).
- Strong writing skills—you can craft subject lines, invites, abstracts, and follow‑ups that sound like a human and convert.
- Direct experience with a major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Iterable) and the ability to build workflows yourself.
- Proven end‑to‑end events experience, including at least one trade show or conference of 500+ attendees.
- Hands‑on production of webinars/virtual workshops (e.g., Zoom Events, ON24, Goldcast, Webex): run‑of‑show, speaker prep, live moderation, troubleshooting.
- Solid email operations fundamentals: list hygiene, segmentation, deliverability, and compliance across regions.
- Sharp project management and cross‑functional collaboration—you see around corners and surface risks early.
- Analytical instincts and a bias to ship—you read funnel reports, attribute outcomes to programs, and move fast without breaking trust.
Responsibilities
- Own the events calendar across trade shows, conferences, hosted dinners, and customer roundtables; define the format, hook, and “remembered moment.”
- Execute from contract to load‑out: vendor coordination, booth/experience design, shipping, staffing, lead capture, swag/F&B, and on‑site operations.
- Partner with Sales on goals and disciplined post‑event follow‑up; manage budgets line‑by‑line and report ROI with clean attribution to pipeline; travel for key events (~6–10 trips/year).
- Run a steady drumbeat of webinars, workshops, virtual summits, and on‑demand programs—from topic ideation to promotion, production, and follow‑up.
- Design interactive workshops, build‑alongs, and series that earn an hour on a busy calendar; own run‑of‑show, speaker prep, dry runs, and day‑of moderation.
- Build a reusable library of recordings, clips, and follow‑up assets so each program keeps producing value long after the live moment.
- Drive registration, attendance, and conversion through email, paid, organic, and partner channels; write invites and follow‑ups that sound human and perform.
- Own list hygiene, segmentation, deliverability, and compliance (CAN‑SPAM, GDPR, CASL); run A/B tests on subject lines, copy, formats, and CTAs; document what wins.
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